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← Product Design and Development – Chapter 6: Concept Generation Product Design and Development – Chapter 8: Concept Testing →

Product Design and Development – Chapter 7: Concept Selection

by · August 28th, 2008 · 1 Comment

  Karl T. Ulrich
Steven D. Eppinger
4th edition

McGraw-Hill

Buy the Book (Hardcover) (Softcover)

 

Table of Contents

Concept Selection

Concept Selection is an Integral Part of the Product Development Process

(Concept Selection, Divergent Thinking)

All Teams Use Some Method for Choosing a Concept

A Structured Method Offers Several Benefits

Overview of Methodology

Concept Screening (Pugh Selection Chart, Weighted Checkmark Method)

  • Step 1: Prepare the Selection Matrix
  • Step 2: Rate the Concepts
  • Step 3: Rank the Concepts
  • Step 4: Combine and Improve the Concepts
  • Step 5: Select One or More Concepts
  • Step 6: Reflect on the Results and the Process

Concept Scoring (Numerical Evaluation Matrix)

  • Step 1: Prepare the Selection Matrix
  • Step 2: Rate the Concepts
  • Step 3: Rank the Concepts
  • Step 4: Combine and Improve the Concepts
  • Step 5: Select One or More Concepts
  • Step 6: Reflect on the Results and the Process

Caveats

Summary

References and Bibliography

  • Novo Nordisk

Educators’s Resources

 

  • concept screening matrix: case studies, exercises, presentation slides
  • decision analysis: case studies, exercises, presentation slides
  • design metrics: case studies, exercises, presentation slides
  • design review: case studies, exercises, presentation slides
  • objective trees: case studies, exercises, presentation slides
  • optimization case studies, exercises, presentation slides
  • pairwise comparison chart: case studies, exercises, presentation slides
  • quality function development: case studies, exercises, presentation slides

Back to Table of Contents

Tags: McGraw-Hill

1 response so far ↓

  • 1 R Kyle // May 13, 2011 at 2:05 am

    Innovation is the most important factor in creating new products and design. Innovation is generally perceived to be the most profitable, incremental innovation and category repositioning could prove more effective strategies.

    R. Kyle
    product design company

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