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Karl T. Ulrich Steven D. Eppinger 4th edition McGraw-Hill Buy the Book (Hardcover) (Softcover)
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Concept Selection
Concept Selection is an Integral Part of the Product Development Process
(Concept Selection, Divergent Thinking)
All Teams Use Some Method for Choosing a Concept
A Structured Method Offers Several Benefits
Overview of Methodology
Concept Screening (Pugh Selection Chart, Weighted Checkmark Method)
- Step 1: Prepare the Selection Matrix
- Step 2: Rate the Concepts
- Step 3: Rank the Concepts
- Step 4: Combine and Improve the Concepts
- Step 5: Select One or More Concepts
- Step 6: Reflect on the Results and the Process
Concept Scoring (Numerical Evaluation Matrix)
- Step 1: Prepare the Selection Matrix
- Step 2: Rate the Concepts
- Step 3: Rank the Concepts
- Step 4: Combine and Improve the Concepts
- Step 5: Select One or More Concepts
- Step 6: Reflect on the Results and the Process
Caveats
Summary
References and Bibliography
Educators’s Resources
- concept screening matrix: case studies, exercises, presentation slides
- decision analysis: case studies, exercises, presentation slides
- design metrics: case studies, exercises, presentation slides
- design review: case studies, exercises, presentation slides
- objective trees: case studies, exercises, presentation slides
- optimization case studies, exercises, presentation slides
- pairwise comparison chart: case studies, exercises, presentation slides
- quality function development: case studies, exercises, presentation slides


1 response so far ↓
1 R Kyle // May 13, 2011 at 2:05 am
Innovation is the most important factor in creating new products and design. Innovation is generally perceived to be the most profitable, incremental innovation and category repositioning could prove more effective strategies.
R. Kyle
product design company
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