Engineering Education “Today in History” Blog: Velcro® Trademark is Registered
by Alice Agogino
closeAuthor: Alice Agogino
Name: Alice Agogino
Email: agogino@berkeley.edu
Site: http://www.me.berkeley.edu/faculty/agogino/
About: Alice M. Agogino is the Roscoe and Elizabeth Hughes Professor of Mechanical Engineering and is affiliated faculty at the Haas School of Business in their Operations and Information Technology Management Group. Her research interests include: community-based design; sustainable engineering; intelligent learning systems; information retrieval and data mining; multiobjective and strategic product design; nonlinear optimization; probabilistic modeling; intelligent control and manufacturing; sensor validation, fusion and diagnostics; wireless sensor networks; multimedia and computer-aided design; design databases; design theory and methods; MEMS/NEMS synthesis and computer-aided design; artificial intelligence and decision and expert systems; and gender/ethnic equity.
She has served in a number of administrative positions at UC Berkeley, including Chair of the Faculty Senate, Associate Dean of Engineering and Faculty Assistant to the Executive Vice Chancellor and Provost in Educational Development and Technology. Prof. Agogino also served as Director for Synthesis, an NSF-sponsored coalition of eight universities with the goal of reforming undergraduate engineering education, and continues as PI for the NEEDS (www.needs.org) and SMETE.ORG digital libraries of courseware in science, mathematics, engineering and technology.
Prof. Agogino received a B.S. in Mechanical Engineering from the University of New Mexico (1975), M.S. degree in Mechanical Engineering (1978) from the University of California at Berkeley and Ph.D. from the Department of Engineering-Economic Systems at Stanford University (1984). Prior to joining the faculty at UC Berkeley, she worked in industry for Dow Chemical, General Electric and SRI International. She has authored over 150 scholarly publications; has won numerous teaching, best paper and research awards; and is a member of the National Academy of Engineering (NAE). At NAE she served on the Committee on Engineering Education, working on the Technologically Speaking and the Engineer 2020 projects. She is currently a member of the National Research Council's Board on Education and the Women in Academic Science Engineering Committee. She has supervised 66 MS projects/theses, 26 doctoral dissertations and numerous undergraduate researchers.See Authors Posts (862) · May 13th, 2012 · Add a Comment
Today in History – May 13, 1958 – Velcro® trademark is registered for a fabric hook and loop fastener.
The way George de Mestral, a Swiss mountaineer, tells the story, he was hiking with his dog in 1948 and was frustrated to see all of these burrs covering them both when he returned home. He says he was fascinated by how tough they were to take off and looked at them in a microscope. He saw that they had small hooks that enabled the seed-bearing burr to cling effectively to the small fabric loops on his pants. This was an “aha” moment and he was inspired to design a fastener using the same concept. He called his invention ‘velcro’, combining the French words velour (velvet) and crochet (hook). He predicted: “It will rival the zipper in its ability to fasten.”
The idea was not an immediate success and met with derision by some. He persevered and worked with a weaver from a textile plant in France to develop a nylon type fabric that had the hook and loop fastener concept, patented it in 1955 and trademarked it in 1958. A U.S. patent was filed on May 9, 1958 and awarded on Nov. 21, 1961. The original Velcro® company was formed in 1952 to manufacture this invention and now Velcro® is a multi-million dollar industry.
One interesting note on trademarks: if it becomes a commonly used generic word, then the trademark can be invalidated. Thus Velcro International emphasizes: “Velcro is the name of our companies and is a registered trademark for our products,” the highly protective company says. “It is not the generic name of the product that… is generically known as ‘hook-and-loop fastener’ or ‘touch fasteners’.”
Velcro® is a wonderful example of biologically-inspired design, or biomimicry.
Also on this day, the American Institute of Electrical Engineers (to later merge with another society to become the Institute of Electrical and Electronics Engineers, IEEE) is founded.
For more information see the Engineering Pathway’s educational resources on biomimetic design and trademarks and patents. For related curricular resources, visit the Materials Engineering Education, Materials Engineering Education and the Chemical Engineering Education community sites.
Tags: Chemical, Biochemical, Biomolecular Engineering · General Engineering, Engineering Science
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